Focus Bikes Commits to Clif Bar CrossVegas
Focus Stairs to Return in 2017
The Focus Stairs are back. The set of 4 stairs that all racers at Clif Bar CrossVegas faced in the final 200 meters of the difficult course will return in 2017 thanks to the renewed sponsorship of Focus Bikes. Introduced in 2013, the Focus Stairs were relocated last season in a redesign of the course. As a result, these 4 steps took on a more critical role in determining the winners and losers of CrossVegas as the last obstacle before the final straightway to the finish.
Case in point: in the 2016 Elite Women’s race in Sophie de Boer charged past her breakaway mates to lead first into the Focus Stairs, thereby allowing her to sprint ahead for the victory over Katerina Nash and Katie Compton. The Dutch rider acknowledged the importance of taking the lead heading into the stairs in capturing the victory.
Andreas Krajewski, Senior Brand Manager of Focus Bikes commented, “We enjoy being part of CrossVegas, it’s an iconic race that celebrates all that’s great about cyclocross from the fun of the Wheelers & Dealers race to the highly competitive Elite races. Cyclocross is in our DNA as Focus was founded by three times world champion Mike Kluge so we love to celebrate this sport. Especially at CrossVegas we like the opportunity it provides to interact with our customers and athletes. It’s also great to see the fans packed around the Focus Stairs.”
Adding to that, CrossVegas director Brook Watts said, “The location of the Focus Stairs is either a heartbreaker or a gift depending on your ability level. I watch some racers struggle to run them while some pros seem to gain speed as they sail up them. They become a magnet for spectators and photographers so that must mean they’re a success.”
CrossVegas has a history of challenging course features, starting with the power-sucking thick grass. The man made features include the velodrome-styled ramp, 2 sets of flyovers, an uphill sand pit dubbed “The Dune” and multiple stairs. Watts states, “It’s a Three Ring Circus and a classic study in pain.” The course design enhances the spectator and VIP experience with expanded expo area, great food selection and strategically placed beer tents.
Clif Bar CrossVegas Announces 2017 Plans
11th Edition of America’s Biggest Cross Race Scheduled September 20
January 27, 2017 (Longmont Colorado, USA) Watts Marketing, owner and organizer of Clif Bar CrossVegas, announced plans today for the 11th edition of the biggest cyclocross race in America. The race will be held on Wednesday September 20 in Las Vegas.
The kick-off event of the UCI Cyclocross World Cup series for the last two seasons, CrossVegas will be a Category 1 event on the 2017 international calendar announced today by the International Cycling Union during their annual meeting in Luxembourg.
CrossVegas director Brook Watts commented, “We decided to return to our roots in 2017 with a focus on racing for all categories. The racing will be just as exciting and the fun will be at the same level of intensity as expected for CrossVegas.”
CrossVegas will take place on Wednesday evening September 20, 2017 and will include racing events for Women Elite, Men Elite, as well as a USA Cycling category race and the ever-popular Wheelers & Dealers Industry race.
Racers from over 20 nations competed in 2016. Competitors included the world’s top-ranked men and women as well as multiple national and UCI world champions. Winners in 2016 were Sophie De Boer of the Netherlands and Wout Van Aert of Belgium.
Perhaps no US city is better equipped to host an event like CrossVegas than Las Vegas, “the entertainment capital of the world.” The spectacle of CrossVegas - taking place under the lights with multiple course features designed to challenge racers and provide maximum spectator entertainment - is uniquely suited for Las Vegas. During the same week the city hosts Interbike, the largest bicycle trade show outside of Europe. CrossVegas provides a showcase for athletes and sponsors in front of the crowd of 12,000, including many bicycle industry representatives.
In related news, Watts Marketing will be the organizer of World Cup Waterloo, a new race of the Telenet UCI Cyclo-cross World Cup Series scheduled for Sunday September 24, 2017 in Waterloo Wisconsin. The World Cup race, part of a weekend of cyclo-cross races and activities for all abilities, takes place on the grounds of Trek Bicycles world headquarters located a short distance from Madison Wisconsin.
Watts commented, “We’re excited to be part of World Cup Waterloo. Having brought World Cup cyclo-cross to the US it’s great to have a role in the further expansion of the World Cup series to new areas of the country”
Watts concluded by saying “We’ll have more announcements about both CrossVegas and World Cup Waterloo in the coming months.”